Emotional Design: Why We Love (or Hate) Everyday Things

Front Cover
Basic Books, 2005 - Psychology - 257 pages
79 Reviews
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
 

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Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Marie Smith - Goodreads

Interesting concepts and discussion, but the transition between topics wasn't good. I felt like I listened to a bunch of lectures on related topics. Read full review

Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - David - Goodreads

This is my 3rd book by D Norman. Lots of repeat from Design of Future Things and Design of Everyday Things. Gets little bit deeper into emotional aspect of the design. Also, I should stop reading ... Read full review

All 27 reviews »

Contents

Three Teapots
3
The Meaning of Things
15
Attractive Things Work Better
17
The Multiple Faces of Emotion and Design
35
Design in Practice
61
Three Levels of Design Visceral Behavioral and Reflective
63
Fun and Games
99
People Places and Things
135
Emotional Machines
161
The Future of Robots
195
We Are All Designers
213
Personal Reflections and Acknowledgments
229
Notes
235
References
243
Index
249
Copyright

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About the author (2005)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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