Emotional Design: Why We Love (or Hate) Everyday Things

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Basic Books, 2005 - Psychology - 257 pages
101 Reviews
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
 

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Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Goodreads

This was an important extension of concepts from the Design of Everyday Things. The first half was book was good to think about, while the second was mostly his musing on how we need to design robots. Read full review

Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Goodreads

Donald Norman has some interesting thoughts on the emotional component of design and how it intersects with psychology. Unfortunately, the book veers off into a musing about the future, including two ... Read full review

Contents

Three Teapots
3
The Meaning of Things
15
Attractive Things Work Better
17
The Multiple Faces of Emotion and Design
35
Design in Practice
61
Three Levels of Design Visceral Behavioral and Reflective
63
Fun and Games
99
People Places and Things
135
Emotional Machines
161
The Future of Robots
195
We Are All Designers
213
Personal Reflections and Acknowledgments
229
Notes
235
References
243
Index
249
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About the author (2005)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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