The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

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Portfolio/Penguin, 2012 - Psychology - 264 pages
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What if charisma could be taught?
The charisma myth is the idea that charisma is a fundamental, inborn quality-you either have it (Bill Clinton, Steve Jobs, Oprah) or you don't. But that's simply not true, as Olivia Fox Cabane reveals in this ground-breaking book. Charismatic behaviors can be learned and perfected by anyone.
Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its fundamental components, revealing the secrets to what charisma really is and how it works. Becoming more charismatic doesn't mean transforming your fundamental personality. It's about adopting a series of specific practices that fit in with the personality you already have.
Charisma can be a great asset whether you're applying for a job, trying to lead and organization, or striving to improve your relationships. It helps physicians persuade their patients to adhere to their prescribed medical treatments. It helps people work the room at parties and make an impression on first dates. It's for students who want to ace their college interviews and for professors who then need to reach those students with their lectures.
Surprisingly, you don't have to be naturally boisterous or outgoing to develop charisma. In fact, introversion can be an asset. It doesn't even matter if you're physically attractive, and in fact increasing your level of charisma will improve people's perception of your attractiveness.
The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring. Soon you'll be able to move through a room and have people say, 'Wow, who's that?'
'We can't all be as charismatic as Alexander the Great or Madonna, but with cabane's help, we can sure get close!' Marshall Goldsmith, author of Mojo
'I don't know whether to tell the world about Olivia or keep what she's taught me to myself! She opened my eyes to the way I really interact with the world and changed the way I live my professional life.' Matt Furman, Vice President, Corporate Affairs, Global Chocolate, Mars Inc.

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About the author (2012)

Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT, and the United Nations. As an executive coach to the leadership of Fortune 500 companies, her clients include Google, Deloitte, and Citigroup. She is a regular columnist for Forbes and has been featured in The New York Times, Bloomberg BusinessWeek, and The Wall Street Journal.

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