SATISFACTION GUARANTEED REV PB
This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
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Review: Satisfaction Guaranteed: The Making of the American Mass MarketUser Review - Cynthia Garza - Goodreads
This book confused me. I got lost in definitions/descriptions of wholesalers, jobbers, and retailers. I finally figured it out. Sometimes I thought my lack of understanding had to do with me. Not some. Loops and loops and loops. Read full review
Review: Satisfaction Guaranteed: The Making of the American Mass MarketUser Review - Monte Lamb - Goodreads
This book is a history of marketing when the USA was developing after the Civil War until the 1920's. It starts real good, but about 2/3's of the way through, it starts to drag. I am not quite sure ... Read full review