Profit from Software Ecosystems: Business Models, Ecosystems and Partnerships in the Software Industry
This book is about ecosystem mechanics and how to generate revenue through ecosystems and partnerships in the software industry. Topics include: economic foundations, value chains, business and partnering models as well as examples from Google, Microsoft, SAP, OpenSource etc. Preface by Karl-Heinz Streibich, CEO of Software AG and Executive Member of BITKOM, the German Federal Association for IT, Tele-communications and New Media on "Software Clusters". Industry Comments:Thomas Koulopoulos, Founder and CEO Delphi Group, author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com "Complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like climbing Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer did a great job distilling and explaining essential principles, such as the software industry value chain, many types of business models, and how all these can be leveraged to help your business grow and thrive. This book is a must read for anyone trying to navigate the chaos of the software landscape! "Franz Baljer, President of the International Association for SAP Partners www.ia4sp.org and SAP Alliance Manager at T-Systems."This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book".
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Content Overview 1 PREFACE
WHY SHOULD YOUREADTHISBOOK
ECONOMIC FOUNDATIONSOFTHE SOFTWARE INDUSTRY
BUSINESS MODELS IN THE SOFTWARE INDUSTRY
VALUE CHAINS IN THESOFTWARE INDUSTRY
ECOSYSTEMS ANDHOW YOUPROFITFROM IT
PARTNERSHIPMODELS IN THE SOFTWARE INDUSTRY
THE MICROSOFT PARTNERECOSYSTEM
Other editions - View all
Profit from Software Ecosystems: Business Models, Ecosystems and ...
Karl Popp,Ralf Meyer
Limited preview - 2010
BizSpark business model certification Cheat sheet co-innovate compensation competitive competitors consulting cost create defined economic ecosystems ecosys example Figure global Go-to-market goals Google Googleīs innovation IP lessor large software vendors license terms lock-in maintenance Microsoft Partner Microsoft Windows middleware natural ecosystems network effect Network Partners niche players online partner solution open source community open source software opportunity outsource partner ecosystem partner programs partner solution marketplace partners and customers partnership models price tag products and services Ralf Meyer rated revenue model revenue share partner revenue streams risk SaaS SAP AG SAP Business SAP Business Suite SAP customers SAP ecosystem SAP NetWeaver SAP partners SAP solutions SAPīs Skype Software AG software companies software industry Software Partners software to customers software value chain software vendorīs products solu solution fit Startups strategy supplied software supplier relationships Synomic system integrator tion tomers usage users value-added resellers xApps