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List of Tables
List of Tables
Attitude Measurement and Methodology
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acceptance ADVANCED STUDENTS advocated affective component analysis argued arguments asked attitude change attitude object attitude statements audience behavioral component behavioral intentions beliefs Chapter characteristics classical conditioning cognitive component cognitive dissonance communication component of attitudes concepts concerning consistent correlation culture develop dimensions discussion dissonance theory effect ego-involvement evaluation evidence example experience experimental F scale factor analysis factors favorable Festinger function FURTHER READINGS Galvanic Skin Responses greater Hovland important inconsistent individual influence interaction interpersonal interval scale involved issue Janis judgments kinds less mass media McGuire measurement method negative Negroes norms obtained opinion outgroups particular perceived percent person positive predictions prejudice presented primacy effect procedure PROJECT FOR ADVANCED reinforcement relationship response reviewed sample scores self-esteem semantic differential Sherif showed similar situation social distance social judgment theory Social Psychology stereotypes stimuli STUDY QUESTIONS subjects suggested Thurstone Thurstone scaled Triandis values variables