Mass Media Research: An IntroductionThis text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources. |
Contents
PART ONE THE RESEARCH PROCESS | 1 |
CHAPTER | 13 |
Can the Results of the Study | 23 |
Copyright | |
52 other sections not shown
Common terms and phrases
addition advertising allow analysis answer approach asked audience behavior Broadcasting called Chapter collection communication companies concept conducted consider content analysis dependent determine develop discussed distribution effects error examine example experiment experimental field Figure focus group given hypothesis important independent variables interest interval interviews involved Journal magazine mass media research mean measure ment methods newspaper Note observation participants person population possible probability problem procedure produce qualitative questionnaire questions radio random relationship reliability represents respondents sample scale scores searcher selected shows significant situation social sources specific standard station statistical steps subjects suggests survey Table technique telephone television tion topic unit usually validity variables viewing violence York