Practical Public Relations: Its Foundations, Divisions, Tools and Practices |
Contents
AN INTRODUCTION TO PUBLIC RELATIONS | 3 |
THE DEVELOPMENT OF PUBLIC RELATIONS | 21 |
THE SOCIAL SCIENCES IN PUBLIC RELATIONS | 28 |
Copyright | |
37 other sections not shown
Common terms and phrases
activities advertising agency American Council annual attitude audience Bell System carry community relations company's consider consumer relations corporation Council on Public counselor course customers deal develop director of public economic editor effective effort employees enterprise executives factors facts field function government relations groups human Ibid important individual industry institutions interest Ivy Lee keep labor relations labor unions lic relations Macy's manufacturing Mass observation means meetings ment methods motion pictures needs newspaper officers operation organization pany personnel relations policies practical problems public opinion public relations counsel public relations department public relations program public relations staff public relations worker purchasing agent radio rela representatives sales promotion selling social sound stockholder relations story successful sumer talk techniques things trade associations understanding various women York