The Management of Sport: Its Foundation and Application
Bonnie L. Parkhouse
Mosby, 1996 - Sports - 402 pages
This text aims to meet the needs of the sport manager, and presents information in the speciality areas of experimental learning, organizational theory, group decision-making and labour relations. Areas considered include personal ethics, organizational responsibility, and professionalization. This edition includes a new chapter on experimental learning, which provides information on how internships add to the student's educational experience by providing practical, real-world experience for the benefit of the intern, the intern's college or university, or the sponsoring organization.
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activities advertising agency agreement analysis antitrust approach areas Association athletic athletic shoes baseball basketball behavior budget clause club coach collective bargaining CONCEPT CHECK consumer contract corporate court decision demand economic effective employees ethical evaluation event example experiential experiential education football goals income individual International internship involved issues Journal of Sport league liability licensing major Major League Baseball ment National National Football League NCAA negotiations Olympic operations organizational owners paradigm participation players problem procedures profes professional sports programs promotional reserve clause responsibility result revenue risk management salary cap season shoes sponsor sponsorship sport industry sport management sport marketer sport organizations sport product strategy structure sumer synectics theory ticket tion tional Title IX U.S. Constitution union University