E-commerce: Business, Technology, Society, Volume 2"E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications." -- Pearson Education. |
Other editions - View all
E-commerce: Business, Technology, Society Kenneth C. Laudon,Carol Guercio Traver No preview available - 2002 |
Common terms and phrases
advergames Ask Jeeves Ask.com Avon Products Inc Avon.com Avon's Balance Sheet Data brand business model channel Commission on March company's competitors consumers costs customers December 31 develop direct sales force DoubleClick e-commerce e-mail electronic ended December 31 Exchange Commission expenses filed firm fiscal year ended full-motion gift Google Healtheon HIPAA Income loss industry initial public offering insurance carriers insurance companies insurance quotes InsWeb Internet advertising J₂O Lafley margin Media Player Microsoft million offering online games online video P. G. Wodehouse paid placement pop-up ads Procter & Gamble profit providers publishers purchase RealNetworks RedEnvelope Reed Elsevier Reed Elsevier's relationship reps retail revenue growth ScienceDirect search engine Securities and Exchange segment sell servers Statements of Operations STRATEGIC ANALYSIS strategy sumers Summary Balance Sheet support Chapter television transaction services users video ads WebMD Yahoo