Global Television and Film: An Introduction to the Economics of the BusinessThis is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainmentgoods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and culturalcharacteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can belargely reconciled. |
Contents
Introduction I | 1 |
Industry and trade background and trends | 9 |
Volume and composition of trade | 27 |
Copyright | |
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accounting additional advantage advertising American associated attractive audience Australia become box office broadcaster budget cable Canada Canadian cent changes channels Chapter cinema co-production Communication companies competitive consider consumers cost countries creative cultural cultural discount demand distribution distributors domestic dominance drama economic effect Europe European examine example exhibition expected export external benefits feature film film and television firms foreign France funding given global Hollywood Hoskins important increase independent industry international co-production investment issues Italy Japan less majors million movie production profit promotion public broadcaster recent reduce regulation relative release result revenue risk role satellite Screen Digest sell share Source Star strategy studios successful supply Table television programmes tion trade usually viewers viewing