Google Advertising Tools: Cashing in with AdSense and AdWords

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"O'Reilly Media, Inc.", Nov 16, 2009 - Computers - 432 pages
4 Reviews

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance

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User Review  - trav - LibraryThing

Google Advertising Tools: Cashing in with AdSense and Adwords, 2ed. is one of those books where you take lots of notes. I have been involved with AdWords and AdSense, on a surface level, for a couple ... Read full review

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Good Book .i Read this book and Its Giving me Good Knowledge About SEO .Currently i am Following his tips on My website


Part II Cashing in with AdSense
Part III Working with AdWords

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