Introduction to Psychology

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Cengage Learning, Feb 22, 2010 - Psychology - 768 pages
3 Reviews
Rod Plotnik and Haig Kouyoumdjian's modular, visual approach to the fundamentals of psychology makes even the toughest concepts engaging and entertaining. As the pioneer of what's become known as the visual or magazine style text, Plotnik's Introduction to Psychology remains the one developed on the strongest foundation of visual learning theory and research. Each and every page of the text is individually planned, written, and formatted to effectively incorporate the use of Visual Cues, which help students to better remember information. The text also utilizes chunking, a method of breaking concepts down into small, easily digested sections that help students learn at their own pace, and give instructors great flexibility in planning their courses. The Ninth Edition features a contemporary new design, over 500 new visuals, timely new topic coverage, and over 1,000 new references, all from recent years. The authors' commitment to visual learning is extended into their text's comprehensive ancillary package, the cornerstone of which is the multimedia PowerStudy. Updated and now available on DVD, PowerStudy 4.5 is a unique and unusually effective study guide.
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User Review  - missy02 -

I was satisfied with my purchase overall except that the textbook I ordered at a cheaper price I thought I was getting an actual textbook but instead turned out to be loose leaf. Now this means that I ... Read full review

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I am using this for my college, thanks for the share!

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About the author (2010)

Rod Plotnik earned his Ph.D. as a biological psychologist from the University of Florida and a post doctorate at Yale University. Early in his career, he realized the effectiveness of teaching students through visuals to get them excited about the material, a technique he utilizes throughout INTRODUCTION TO PSYCHOLOGY, now in its Tenth Edition (Cengage Learning, 2014).

Haig Kouyoumdjian's interest in psychology was sparked when he used Rod Plotnik's INTRODUCTION TO PSYCHOLOGY in his first psychology course. He later received a Master of Arts in psychology at San Diego State University, where he had the opportunity to work closely with Rod Plotnik, who at the time was a professor in the department and supervisor of the graduate teaching associates training program. Dr. Kouyoumdjian later earned his Ph.D. as a clinical psychologist from the University of Nebraska, Lincoln. He has been teaching undergraduate psychology courses and authoring introductory psychology textbooks ever since.

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