Pop-Up Business For DummiesWhether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find:
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Contents
Comparing pop up shops traditional premises with | |
Doing Your Research | |
Developing Your PopUp Plan | |
Looking at Budget Basics | |
Communicating the risks | |
Building on Your PopUpFoundations Chapter 3 Building YourTeam | |
Partneringwithother crafters and businesses Hiring staff | |
Making the Most of Social Media | |
Socialising on Facebook | |
Planning Social Media | |
Planning a Media Campaign Getting into the Mindsofthe Media | |
Making Contacts | |
Securityshutters Externaldecoration | |
Managing Your Shop and Staff | |
Salesprocess | |
and marketing Striking a deal with people who own property Recruiting volunteers Making Friends and Influencing People | |
Funding YourProject | |
Finding Grants andFunding Applying forfunding Locating funding | |
Finding Your Space and Your Landlord | |
Gettingameeting Pitchingyour proposal | |
Filling Your Pop Up with People | |
Name Logo | |
Mastering | |
Producing | |
Meeting Your Customers | |
Capturing customer | |
Chapter | |
Measuring | |
PackingUp and MovingOn | |
Searching for the Next Big Thing | |
Coffee Machine ora Teapot | |
Partnerships | |
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Common terms and phrases
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