Purple Cow: Transform Your Business by Being Remarkable

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Penguin Books, 2008 - Marketing - 327 pages
15 Reviews
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Seth Godin's Purple Cow teaches us that in order for businesses to achieve real success, they need to stop being a brown cow and dare to change their colour. But in a world of really good companies, sometimes you need more than a purple cow - you need a big moo. In The Big Moo, a team of bestselling authors and business superstars such as Malcolm Gladwell, Tom Peters and Jackie Huba reveal their secrets for creating sustained remarkability. Their essays are provocative, inspiring and their message is clear- don't be afraid to be different. Now is your opportunity to combine ideas from both books to ensure that your business always stands out from the crowd.

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LibraryThing Review

User Review  - chaosmogony - LibraryThing

This was a short read but I liked Godin's perspective on standing out from the crowd. It appeals to my nature as a contrarian and trouble-maker, and I think on some level I've intuitively operated as he suggests. Lots of interesting ideas to think about here. Read full review

LibraryThing Review

User Review  - ekerstein - LibraryThing

1) Don't be boring 2) Safe is risky 3) Design rules now 4) Very good is bad Read full review

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About the author (2008)

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirusand Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. Read Seth's blog at www.sethgodin.com/sg/blog.html

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