Satisfaction Guaranteed: The Making of the American Mass Market

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Smithsonian Institution Press, 1989 - History - 339 pages
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With colorful prose and provocative stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. This sweeping history provides the reader with a better understanding of how clever and manipulative the advertising industry has been in order to beguile us with goods. From Gillette razors and Kodak cameras to Ivory soap and Kellogg cereals, what used to be obscure small brands have become household names and items sold on a previously unimaginable scale. Hailed by the Los Angeles Times as "a cautionary tale of how turn-of-the-century American capitalism invented and exploited the mass market," Satisfaction Guaranteed is a ground-breaking classic in social history and social criticism. Book jacket.

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Satisfaction guaranteed: the making of the American mass market

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Strasser, who also has written a history of housework ( Never Done , LJ 5/1/81), explains how advertising techniques developed in the early years of this century, especially the brand-name concept ... Read full review

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About the author (1989)

Susan Strasser is the author of the award winning "Never Done" & "Satisfaction Guaranteed: The Making of the American Mass Market." Her articles have appeared in "The New York Times," "The Washington Post," & "The Nation." A professor of history at the University of Delaware, she lives near Washington, D.C.

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