Satisfaction Guaranteed: The Making of the American Mass Market
With colorful prose and provocative stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. This sweeping history provides the reader with a better understanding of how clever and manipulative the advertising industry has been in order to beguile us with goods. From Gillette razors and Kodak cameras to Ivory soap and Kellogg cereals, what used to be obscure small brands have become household names and items sold on a previously unimaginable scale. Hailed by the Los Angeles Times as "a cautionary tale of how turn-of-the-century American capitalism invented and exploited the mass market," Satisfaction Guaranteed is a ground-breaking classic in social history and social criticism. Book jacket.
What people are saying - Write a review
Satisfaction guaranteed: the making of the American mass marketUser Review - Not Available - Book Verdict
Strasser, who also has written a history of housework ( Never Done , LJ 5/1/81), explains how advertising techniques developed in the early years of this century, especially the brand-name concept ... Read full review