Risk Communication: A Mental Models ApproachPeople today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics. |
Contents
9780521802239int | 1 |
9780521802239c02 | 19 |
9780521802239c03 | 34 |
9780521802239c04 | 63 |
9780521802239c05 | 84 |
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9780521802239c07 | 125 |
9780521802239c08 | 160 |
9780521802239c09 | 179 |
9780521802239apxA | 184 |
9780521802239apxB | 239 |
9780521802239apxC | 303 |
9780521802239apxD | 329 |
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60 Hz fields abatement AIDS appliances asked associated Atman behavior beliefs Bostrom breast cancer carbon dioxide Carnegie Mellon University cause charges climate change concepts condom contamination cost decisions Details Booklet developed disease effects electric and magnetic electric blankets electric field electric power emissions Environmental evaluation example expert model exposed factors field exposure field strength fields from electric Figure Fischhoff frequency global warming greenhouse greenhouse gas groups high voltage impacts important influence diagram leukemia magnetic fields Maharik main brochure measurements mental models interviews misconceptions node options organization ozone people’s Policy pose health risks power lines power-frequency probably problem produce Quadrel questionnaire questions radon readers reduce respondents Results labeled Risk Analysis risk communication sample scientists Slovic strategies structure T4 cells teens tell things tion topics transmission lines understanding