The Practice of Public RelationsThe sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. KEY TOPICS: Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new. New coverage ranges from Bill Clinton's use of communications to the escalating use of public relations overseas to the changing technological realm in which public relations must operate. |
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60 Minutes activities advertising agencies American American Express announced annual report AT&T attitudes audience Bank become broadcast campaign clients Clinton communications company's conference consumer corporate counsel Courtesy credibility crisis critical customers Dateline NBC desktop publishing Diet Pepsi Directory Domino's editor employees ethical ETWEEN THE LINES executive Exxon fact federal Figure firm Hill & Knowlton important institutions internal interview investors issues journalists Latinos magazine marketing ment million National newsletter newspapers O.J. Simpson orcas organization organizational Pepsi Pepsi-Cola percent person practice of public president press secretary problems public opinion public relations practitioners public relations professionals questions rela release response Seitel shareholders society speech spokesperson story strategies sumer television tions Tylenol United Wal-Mart Wall Street Journal Washington words writing York