The Practice of Public Relations

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Prentice Hall, 1995 - Public relations - 552 pages
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Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&

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Contents

”ONTENTS
THE EVOLUTION OF PUBLIC RELATIONS
25
PUBLICOPINION
49
Copyright

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About the author (1995)

Fraser P. Seitel is a public relations consultant, author, lecturer, columnist, and media commentator, appearing frequently on the Fox News Network and other outlets. He is the author of "The Practice of Public Relations", which is used in universities worldwide and has sold over a million copies in 11 editions.

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