Virus of the Mind: The New Science of the Meme

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Hay House, Inc, May 15, 2009 - Science - 249 pages
3 Reviews
Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. In Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But Richard goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? He would say the impact will be at least as great. While atomic bombs affect everybodyOCOs life, viruses of the mind touch lives in a more personal and more pernicious way. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy. Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind. Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes."
 

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A good book on how social ideas take form and shape.
At times monotonus with the same stuff getting repeated.

Review: Virus of the Mind: The New Science of the Meme

User Review  - Lukáš Lovas - Goodreads

Interesting ideas and argumentation. The author explains a lot of why people do what they do. It's a little simplistic, but that only makes it easier to understand. He looks at ideas (memes) from several different points of view. It was illuminating :) Read full review

Selected pages

Contents

Memes
1
Mind and Behavior
17
Viruses
35
Evolution
47
The Evolution of Memes
65
Sex The Root of All Evolution
89
Survival and Fear
111
How We Get Programmed
125
The Memetics of Religion
181
Designer Viruses How to Start a Cult
195
Disinfection
211
RECOMMENDED READING
231
ACKNOWLEDGMENTS
235
INDEX
237
ABOUT THE AUTHOR
249
Copyright

Cultural Viruses
147

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