The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs

Front Cover
Chronicle Books, 2012 - Business & Economics - 291 pages
According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world's most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.
 

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Contents

FOREWORD
10
INTRODUCTION
11
CHRIS ANDERSON
20
CHARLES BEST
26
SARA BLAKELY
32
STEVE BLANK
38
MATT BLUMBERG
44
RODNEY BROOKS
50
SETH GOLDMAN
148
JOE GREEN
154
SCOTT HARRISON
160
SCOTT HEIFERMAN
166
REID HOFFMAN
172
JEFFREY HOLLENDER
178
BEN HOROWITZ
184
TONY HSIEH
190

JEFF BUSSGANG
56
STEVE CASE
62
MARC CENEDELLA
68
ROBIN CHASE
74
CHIP CONLEY
80
JEFF DACHIS
86
MICHAEL ELLEN DIAMANT
92
CHRIS DIXON
100
MARC ECK332
106
KEVIN EFRUSY
112
CATERINA FAKE
118
MITCH FREE
124
LISA GANSKY
130
TOM GARDNER
136
EILEEN GITTINS
142
CYRUS MASSOUMI
196
JIM MCCANN
202
STEPHEN HEIDI MESSER
208
ELON MUSK
214
JACQUELINE NOVOGRATZ
220
HOSAIN RAHMAN
228
ADEO RESSI
234
LINDA ROTTENBERG
240
KEVIN RYAN
246
KIRILL SHEYNKMAN
252
JEFF STEWART
258
JAY WALKER
264
THE BEST ADVICE
270
INDEX
290
Copyright

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About the author (2012)

David S. Kidder is a serial entrepreneur, co-author of the bestselling Intellectual Devotional books, and the recipient of the Ernst and Young's Entrepreneur of the Year Award. He lives in Westchester, New York, with his wife and three sons. His website can be found at www.thestartupplaybook.com

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