Encoding and Decoding in the Television Discourse |
Common terms and phrases
act or episode analysis bad-violent acts marked behavioural Birmingham broadcasting codes and sub-codes communicative chain communicative exchange communicative process competence Connotational codes connotational domains content analysis contradic cultural policies Cultural Studies University culture-members deep-structure denotative level differentiated dominant code dominant definition drama-entertainment draw shoot-to-kill Eco has recently Edgbaston elements ENCODING AND DECODING encoding/decoding moments Farkin's film formal genre hero hero//villain iconic sign identify ideology Industrial Relations Bill kind lexical linguistic Literal or denotative maps mass communication mass media message-form messages about violence meta-code misread misunderstandings moral economy negotiated code operation of codes organized political precisely priveleged position production technical infrastructure professional code programme reference-code selective perception semantic semiology semiotic perspective set of codes shoot-out simple-structure Western social societal structures of production Stuart Hall stylized TELEVISION DISCOURSE television message televisual language televisual sign transmitted University of Birmingham unproblematic viewer villain violent act visual sign warrant or endorse