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375 Park Avenue activities advertising agency Air France American annual Association audience Bahamas bank better booklet budget campaign cent chairman Chicago cial City client CLIPPING BUREAU company's copy corporate developed Director economic editor EDITOR & PUBLISHER effective effort employees executive fact film firm Ford Motor Company foreign Hill and Knowlton ideas important industry Institute interest investment Ivy Lee lic relations magazine mass media ment Modern Talking motion picture ness newspaper Newsweek nomic operations organization pany person photographer Pitney-Bowes Pony Express problems profes professional promotion PRSA public opinion Public Relations Journal Public Relations Society published readers rela Rockwell sell Society of America Sponsored Films staff stockholders story tions tive University York 22