Purple Cow: Transform Your Business by Being Remarkable

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Joosr Limited, 2016 - Marketing
15 Reviews
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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow. Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competit.

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LibraryThing Review

User Review  - chaosmogony - LibraryThing

This was a short read but I liked Godin's perspective on standing out from the crowd. It appeals to my nature as a contrarian and trouble-maker, and I think on some level I've intuitively operated as he suggests. Lots of interesting ideas to think about here. Read full review

LibraryThing Review

User Review  - ekerstein - LibraryThing

1) Don't be boring 2) Safe is risky 3) Design rules now 4) Very good is bad Read full review

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