The Gruen Transfer

Front Cover
ABC Books, 2010 - Advertising - 287 pages
1 Review
Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? That the diamond engagement ring was a marketing gimmick invented by De Beers? That popes did celebrity endorsements?

Advertising is everywhere.

It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day.

THE GRUEN TRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases.

Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?

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User Review  - birdsam0610 - LibraryThing

For those who are unaware, The Gruen Transfer is an Australian TV show about advertising – particularly ironic, as it’s shown on a non-commercial station. The show tells us about all the tips and ... Read full review

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