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achieve awareness banks brochures Brussels changeover civil society Commission's communication activities communication effort communication plans communication strategy Community institutions consumers cross-border initiatives currency for Europe decentralised direct contact disseminate Economic and Monetary elected representatives enable ensure euro communication euro notes euro symbol euro zone European citizens European Commission European Council European institutions European Parliament European Union familiarise financial institutions funds grass-roots level Green Paper important information activities information and communication information campaign information effort information multipliers Information programme information strategy information tools intermediaries introduction of euro involved January large firms large number launched medium-sized enterprises monetary union monitoring national currencies national level national monetary units necessary needs non-member countries notes and coins objective officials operation organisations part-financing agreements particular Partnership with Member practical information pre-ins preparations regional authorities sectors single currency small and medium-sized SMEs specific subsidiarity tailored target groups technical third countries trade trade unions transitional period