Public Relations Ethics
Harcourt Brace College Publishers, 1995 - Business & Economics - 174 pages
For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.
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Three Understanding Ethics
Five Truth as Ethical Imperative
Seven Public Relations and the Processes
4 other sections not shown
acceptable actions American Article Business Ethics campaign candidate Chapter clients or employers code of ethics Code of Professional communication company's conduct conflict consider corporate credibility crisis defined deontological Disney duties ethical behavior Ethical Decision ethical standards example executive Exxon Valdez fessional firm Grunig Hill and Knowlton human rights IABC Ibid ical important individual integrity International Public Relations involved issue John Johnson & Johnson journalists Kuwait lic relations lobbying Management Michael Deaver Michael Josephson moral obligation opinion organizational organizations person political public relations Practice of Public principles profes Professional Standards prohibit PRSA Code public interest public relations counsel public relations efforts Public Relations Ethics Public Relations Journal public relations practitioners public relations profession public relations professionals Public Relations Review Public Relations Society questions rela release reporters represent requires responsibility role serve social Society of America story teleology truth Tylenol values York