Public Relations EthicsFor the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively. |
Contents
Two Ethical Decision Making in Public Relations | 15 |
Three Understanding Ethics | 29 |
The Business | 39 |
Copyright | |
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Common terms and phrases
acceptable actions American Article Business Ethics campaign candidate Chapter clients or employers code of ethics Code of Professional communication company's conduct conflict consider corporate credibility crisis defined deontological Disney duties ethical behavior Ethical Decision ethical standards example executive Exxon Valdez fessional firm Grunig Hill and Knowlton human rights IABC Ibid ical important individual integrity International Public Relations involved issue Johnson & Johnson journalists Kuwait lic relations lobbying Management Michael Deaver Michael Josephson moral Neverbend obligation opinion organizational organizations political public relations Practice of Public principles profes Professional Standards prohibit PRSA Code public interest public relations counsel public relations efforts PUBLIC RELATIONS ETHICS Public Relations Journal public relations practitioners public relations profession public relations professionals Public Relations Review Public Relations Society questions rela release reporters represent requires responsibility role serve social Society of America story truth Tylenol values York