Proceedings of the Annual Seminar on Social Science for Industry |
Contents
MAN AND HIS MOTIVES | 5 |
PROGRESS AND FAD IN MOTIVATION RESEARCH | 10 |
RESEARCH ON COMMUNICATIONS | 24 |
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achieve advertising American Marketing Association analysis approach asked attitude and opinion basic instinct behavior boss circle group classical economic color communication create deal developed discuss economic effective employees example expectations experiment factors feel happen havior human relations idea impact important income individual Industrial influence instance interest interpersonal interpretation interviews involved Katona kind laundry Lazarsfeld leader marble market research means ment motivation research needs niques nomic objective organization PAUL LAZARSFELD personnel possible problem psycho psychological psychologist purchases question questionnaire radio recent respondents situation Social Science specific Stanford Research Institute star group star network subjects sumer survey talk tech techniques Tellwright Thematic Apperception Test things tical tion tive training group uncon unconscious forces unconscious motivation understanding University University of Vienna vidual women