Fundraising For Dummies

Front Cover
John Wiley & Sons, Feb 4, 2010 - Business & Economics - 384 pages
1 Review
The fun and easy way to raise money for your cause

Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.

  • Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States
  • Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies
  • Covers grassroots online fundraising and how to host big events on a shoestring budget

You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!


What people are saying - Write a review

Good book!

User Review  - mstotran -

Book was new and delivered on time. It was also much cheaper than some other places. Read full review

Selected pages


Table of Contents
Fundraising in a Changing Economy
Identifying the Fruits of Your Fundraising Passion
TheFundraising Debate Continues
Debunking Fundraising Myths
Stating Your Case
The mission Whyare youhere?
Overhauling an OutdatedCase Statement Sharing Your Case Statement
Getting the Media ExposureYou Want Realizing what the media can do for
Taking Advantage of Print Opportunities
Social Networking Whats the Connection for Your Organization?
Building a Community of PeopleWho Care Feeling allaTwitter
Understanding What Your Social Media Users Want
Getting the Most from EMail and ENewsletters
Avoiding EMailMistakes
Ramping Up Your Web Site

Drafting the Perfect Plan
Avoiding Plan Busters like the Plague
Getting the Lowdown onYour Donors
Meeting Your Donor
Considering Your Donors Context
Cultivating Major Givers
Asking for a Major Gift
Writing Winning Grant Proposals
Telling Your Story and Building Your Brand
Connecting for Profits Sharing Your Story by Print Mail and Phone
To Call or Not to Call
Developingbrand strategies Blogging Your Wayto Funds
Engaging Your Givers with the Right Campaigns
Putting thePlaninPlace
Budgeting for the special event
Building Buildings Nonbuildings and Futures The Capital Campaign
Running combined campaigns Selecting a Champion Staging the Campaign
Securing MajorGifts Planned Gifts and the Challenge Grant
Building and Growing Endowments
The Part of Tens
Ten Plus One Great Opening Lines

Other editions - View all

Common terms and phrases

About the author (2010)

John Mutz is a fundraising expert and speaker who has an extensive array of fundraising credits, including former chairman of the United Way Campaign of Central Indiana and former president of one of the nation's largest private foundations. Katherine Murray is a writer and small-business owner who consults with small and struggling nonprofits. She is the author of more than 40 books, including Green Home Computing For Dummies.

Bibliographic information