Developing Business StrategiesNo book can better prepare you for the tough 1990s than Developing Business Strategies, Third Edition. Beyond giving your business the vision it needs, it will give you the specific tools you need to know your environment, respond to change, and flourish in times when many businesses will not. Fully revised and updated, this classic work shows you how to read the factors existing outside of your business--from changes and trends to threats and opportunities--and develop sound strategies that help your business grow. Written in an easy-to-read style by a highly regarded authority on business and marketing management, Developing Business Strategies, Third Edition features vivid, illustrative examples. Like its successful predecessors, it presents a structured approach that will help you analyze your customers, competitors, and industry. Assess your own strengths and weaknesses to develop and implement strategic options. Choose products and markets ripe for reinvestment. Develop sustainable competitive advantages through differentiation, low cost, synergy, preemptive moves, and niching. Implement and manage strategic change in a global market. And test your existing strategies with practical exercises so you can pinpoint new strategic thrusts. Plus, the Third Edition contains 33 percent all new or revised material. New coverage includes a broader look at sustainable competitive advantages, an expanded introduction to external analysis, strategy development and discussion agendas, shareholder value analysis, the value chain, the role of brand equity in creating advantages, new ideas in global strategy, and more. Now more than ever, a business needs to plan its future. Simply extending whatwas done last year into this year can spell disaster for any business. As they face the uncertain 1990's businesses need Developing Business Strategies, Third Edition. |
Common terms and phrases
advertising alternative asset or skill assets and skills associated brand loyalty brand name business area business strategy business units Chapter commitment compete competitor analysis competitors components concept context cost advantage create culture declining differentiation dimensions diversification evaluate example existing experience curve external analysis Figure firm firm's focus focus strategy growth growth-share matrix Harvard Business Review identify impact implementation important increase industry information-need areas innovation investment involved Jell-O Kenichi Ohmae key success factors low-cost manufacturing market share matrix motivation operations organization organizational percent performance planning system position potential problems product line product markets profitability relevant result retail risk scale economies scenario scenario analysis segments strategic decision strategic groups Strategic Management strategic market management strategic options strategic questions strategy development structure sustainable competitive advantage synergy threats tion trends users vertical integration Weight Watchers