Developing Business StrategiesThis Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more. |
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Page 249
... create dried cranberries . They are used in cookies and in cereal such as Muesli with a " made with real Ocean Spray cranberries " seal on the package . They are also being sold as a snack food tentatively called Ocean Spray Craisins ...
... create dried cranberries . They are used in cookies and in cereal such as Muesli with a " made with real Ocean Spray cranberries " seal on the package . They are also being sold as a snack food tentatively called Ocean Spray Craisins ...
Page 344
... create new ones . One challenge in any business is to keep access to drillers . One approach is to keep the drillers satisfied by financial incentives and organizational mechanisms , such as ad hoc groups with extraordinary freedom and ...
... create new ones . One challenge in any business is to keep access to drillers . One approach is to keep the drillers satisfied by financial incentives and organizational mechanisms , such as ad hoc groups with extraordinary freedom and ...
Page 345
... create new or improved products or processes and enter new markets . There follows a discussion of how each of the organizational components can be adjusted to help the orga- nization enhance its ability to innovate and detect the need ...
... create new or improved products or processes and enter new markets . There follows a discussion of how each of the organizational components can be adjusted to help the orga- nization enhance its ability to innovate and detect the need ...
Common terms and phrases
ability advantage advertising affect alternative analysis approach assets assets and skills associated attempt barriers become brand cash Chapter commitment compete competitive competitors components concept consider context cost countries create culture decision declining discussed distribution effort example existing expansion experience external factors Figure firm focus force future global growth identify impact implementation important improve increase industry innovation integration investment involved lead less major manufacturing market share measures motivation move objectives obtain operations opportunities organization organizational percent performance planning position potential problems profitability questions reduce relative result retail Review risk scale scenario segments selected sources strategy strengths strong structure success suggests sustainable synergy tion trends units usually weaknesses