Developing Business Strategies
This Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more.
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Why Strategic Market Management?
The Role of the Business Mission
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advertising affect alliance alternative asset or skill assets and skills associations brand loyalty brand name business area business units cash cow Chapter commitment compete competitor analysis competitors components concept context cost advantage create culture declining differentiation dimensions distribution evaluate example existing experience curve external analysis Figure firm firm's focus focus strategy global strategy growth growth-share matrix Harvard Business Review identify impact implementation important increase industry innovation investment involved Japanese Jell-O joint venture Kenichi Ohmae key success factors low-cost manufacturing market share milking strategy motivation operations options organization organizational percent performance planning position potential problems product line product market profits reduce relevant result retail risk scale economies scenario Scenario analysis segments strategic group strategic questions strategy development strengths structure substantial sustainable competitive advantage synergy tion trends vertical integration vision Weight Watchers