Designing Magazines: Inside Periodical Design, Redesign, and Branding

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Allworth Press, Jun 29, 2010 - Art - 208 pages
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Turn editorial challenges into graphic solutions

How does a designer create graphic solutions to the
behind-the-scenes editorial challenges at a magazine? Designing
is the complete guide to understanding the
inner workings of magazines and their day-to-day management—and a great
guide to using that knowledge to create visually stunning, editorially effective
magazines, in both new designs and rebranding. Thirty-five experienced editors,
designers, and consultants, all at the top of their fields, present their
insights on the goals and process of magazine design. Chapters focus on problems
faced by designers, ethical considerations, the future of the field, and
many more rarely discussed issues. A look at magazines that have risen above
the crowd to achieve special social importance—and how design has aided that
success—provides added inspiration for magazine designers everywhere.

• Big-name contributors include Steven Heller,
Fred Woodward, Joyce Rutter Kaye, dozens more
• Focus on trade and small magazines as well as
newsstand publications
• Eighty photographs show great examples of designs
and redesigns

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