Marketing Machismo: Schwarzenegger's Raw Deal
Following the hits Conan the Barbarian and Commando, Austrian muscle-man Arnold Schwarzenegger was a bankable American box-office superstar. However, he was still under contract to veteran producer Dino De Laurentiis for one more film. The producer chose a generic gangster script, much to the star's dismay. Indeed, Schwarzenegger did not want to do the film, in the end obliging solely to fulfill his contractual obligations. But the producer wanted something more: he wanted the star to be a bona fide American icon... and a sex symbol. To achieve this intended sex symbol status, the producer intended a sustained sex scene between his new star and the leading lady. Schwarzenegger, however, refused. Here, he drew the line: no sex scene! For the first time, this comprehensively researched book takes you behind the scenes of the least-known Arnold Schwarzenegger release - Raw Deal - and the tumultuous battle over what Dino De Laurentiis intended as Arnold Schwarzenegger's first major sex scene.
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