Wine: A Global Business

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Liz Thach, Tim Matz
Miranda Press, 2004 - Business & Economics - 235 pages
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Provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspective on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Best to get the 2nd edition, which is must larger and more complete than the 1st edition. 


Strategic Planning for the Wine Business
The Business of Viticulture
The Business of Etiology

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