Clusters of Creativity: Enduring Lessons on Innovation and Entrepreneurship from Silicon Valley and Europe's Silicon Fen

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John Wiley & Sons, Apr 11, 2003 - Business & Economics - 296 pages
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"An innovative book for an innovative topic." CharlesHampden-Turner

Like the subject matter it covers, Clusters of Creativity isinnovative and original. It breaks with popular interpretations ofSilicon Valley and similar regions, which range from thehyperbolically laudatory to the contemptuously dismissive, andtakes a critical, objective look at the lessons that theselocations provide about innovation and entrepreneurship.

Readable, yet rigorous in its analyses, the book provides apractical and balanced set of perspectives on how the powers ofbusiness creativity are fostered and sustained. It focuses not somuch on the generations of high technologies but on the motivationsand strategies of business leaders who turn revolutionaryinnovations into commercial realities. Clusters of Creativitydemystifies the many enigmas that surround two leading capitals ofthe modern global economy, providing insights on managinginnovation and entrepreneurship that are both eye-opening andbroadly applicable to all organizations and industries.

Clusters of Creativity will challenge assumptions, dispel myths,enlighten, inspire, and generally provoke thought. In an age wheretechnology and hyperbole frequently go hand-in-hand, the book'swell-founded insights are all the more refreshing and important.

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1 Introduction The Hidden Lessons of Siliconia

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About the author (2003)

ROB KOEPP is a director of the strategy consultancy, Intercedent Asia, and Adjunct Professor of the Graziadio School of Business and Management at Pepperdine University in Los Angeles, California. A globally active manager, consultant, educator, and writer, he has led marketing and technology development projects in and between the US, Asia, and Europe and advises a variety of organizations in the private and public sectors. He lectures frequently on the topics of innovation management, international entrepreneurship, and global business strategy. His written and spoken commentary appear in The Economist publication Business Asia, Dow Jones' Far Eastern Economic Review, and Oxford Economic Forecasting's International Industry Report, among others. A former Thomas J. Watson Fellow, he holds an MBA from the University of Cambridge and a BA from Pomona College in Claremont, California.

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