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activities advertising assess assisted living center associated Booz Boston Consulting Group Brand Design Brand Portfolio Molecule Brand Report Card characteristics competitive offerings competitors Copyright customers delivery diagram Diffusion of Innovations durable medical equipment ensure evaluation example Five Forces formulate Free Press growth Growth/Share Matrix healthcare entities healthcare industry healthcare marketers healthcare marketplace healthcare offerings home health agency identify Igor Ansoff Illustrated in Figure increase individuals innovations Jack Trout Kotler's Levels of Competition Loyalty Ladder market segments market share Market-Product Grid marketers seek MARKETING MANAGEMENT marketing mix marketing strategies McGraw-Hill Companies medical center medical clinic opportunities Organigraph organizations patient Perceptual Map PEST Analysis pharmaceutical Porter's possess potential product category product development Product Ladder Product Life Cycle product offerings product portfolios pursuits Raphel Reprinted by permission Sales Grid Semantic Differential stage Summary suppliers SWOT Analysis target markets technologies Theodore Levitt threats tions Total Product Concept wants and needs