The Small Business Handbook

Front Cover
Simon & Schuster, Feb 1, 1989 - Economic Development Information Center - 356 pages
0 Reviews
"The Small Business Handbook" provides essential facts and proven techniques for choosing the right business, writing a strong business plan, finding capital, reaching high-potential markets, pricing for maximum profits, safe-guarding assets, distributing products or services, and much more. This comprehensive guide features new chapters on advertising, personal selling, sales promotion and computerized operations.

From inside the book

What people are saying - Write a review

The small business handbook: a comprehensive guide to starting and running your own business

User Review  - Not Available - Book Verdict

For those who wish to "be their own bosses'' and run a small business, two new guides are available. In Burstiner's Small Business Management, a revised and updated edition of his earlier publication ... Read full review


What It Takes to Succeed in Your Own Business
Think Before You LeapTry SelfAnalysis
The Small Business Administration

43 other sections not shown

Other editions - View all

Common terms and phrases

About the author (1989)

Burstiner is an adjunct professor at a large business college.

Bibliographic information