The Small Business Handbook"The Small Business Handbook" provides essential facts and proven techniques for choosing the right business, writing a strong business plan, finding capital, reaching high-potential markets, pricing for maximum profits, safe-guarding assets, distributing products or services, and much more. This comprehensive guide features new chapters on advertising, personal selling, sales promotion and computerized operations. |
Contents
What It Takes to Succeed in Your Own Business | 3 |
Think Before You LeapTry SelfAnalysis | 10 |
The Small Business Administration | 16 |
Copyright | |
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activities activity(ies additional Administration MANAGEMENT AIDS advertising amount approach assets attach schedule basic budget Business Administration MANAGEMENT business owners capital cash Check column consumer corporation cost current liabilities customers decision deductions depreciation dollars Dun & Bradstreet employees Employer identification Englewood Cliffs enterprise equipment example EXHIBIT expenses federal firm firm's five Ws franchise FURTHER INFORMATION Books Gross income loss industry instructions Internal Revenue Service inventory investment labor layout liabilities major manufacturing marketing materials ment merchandise method offer operation organization Pamphlets Available Paperwork Reduction Act partnership percent personnel Plano plant Prentice-Hall problem profit promotion purchase ratio retail Robert Morris sales promotion sales volume salespeople salesperson selling semantic differential shoppers Small Business Administration Small Business Management sole proprietorship techniques tion trade wholesaler York