Ogilvy on advertising

Front Cover
Pan, 1983 - Business & Economics - 224 pages
2 Reviews

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User Review  - MLBowers - LibraryThing

This was a quick read. Light and fun in parts. More directed toward someone looking to understand how the advertising business has worked, rather than instructive about good advertising. Had elements ... Read full review

LibraryThing Review

User Review  - jasonli - LibraryThing

"Ogilvy on Advertising" is a primer on advertising by the founder and former head of Ogilvy & Mather advertising agency. Written from the perspective of a curmudgeonly but wizened old man, the book is ... Read full review

Contents

Qverture
7
Advertising corporations
117
How to advertise foreign travel 1 27
134
Copyright

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