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" We are bankrupt. We owe $125,000, more than we can pay. This announcement will bring our creditors down on our necks. But if you come and buy tomorrow we shall have the money to meet them. If not, we go to the wall. These are the prices we are quoting... "
My Life in Advertising - Page 39
by Claude C. Hopkins - 1917 - 206 pages
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Adland: A Global History of Advertising

Mark Tungate - Business & Economics - 2007 - 316 pages
...only way to salvation lies in large and immediate sales.' The resulting ad read: 'We are bankrupt. This announcement will bring our creditors down on...tomorrow we shall have the money to meet them. If not we will go to the wall.' Impressed by the directness of the ad, customers rushed to save the store. The...
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