Keith's Radio Station: Broadcast, Satellite, and Internet

Front Cover
CRC Press, Aug 7, 2014 - Language Arts & Disciplines - 528 pages

Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why.

This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies.

New to this edition:

  • New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology
  • A thorough examination of Internet radio, online music services, and mobile listening devices
  • An analysis of how new technologies have fragmented the advertising dollar
  • A discussion of station website content and promotional usage of social media
  • A revised examination of technologically advanced strategies used in traffic and billing departments
  • Updated, full-color photos and illustrations.

The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

 

Selected pages

Contents

Foreword to the Ninth Edition
WhatDoYou
Proliferation and FragOut
Station Management
Program Formats
The Programmer The PDs Duties and Responsibilities
Satellite RadioProgramming Department
Sales
News
Who is Listening? On Audience ResearchEd Cohen
Qualitative andQuantitative Data
How Agencies BuyRadio
The Future ofResearch inRadio
Promotion
Chapter Highlights Suggested FurtherReading CHAPTER 8 Traffic and Billing The Air Supply andProgram Logs
Production

Podcahing InJason Insalaco
Engineering

Other editions - View all

Keith's Radio Station: Broadcast, Satellite, and Internet
John Allen Hendricks,Bruce Mims
Limited preview - 2014
Keith's Radio Station: Broadcast, Internet, and Satellite
John Allen Hendricks,Bruce Mims
No preview available - 2015
Keith's Radio Station: Broadcast, Internet, and Satellite
John Allen Hendricks,Bruce Mims
No preview available - 2014

Common terms and phrases

agencies airtime andthe announcements Arbitron Association audience automation Boston brand Broadcast Engineers Clear Channel client cluster commercial companies competition consolidation consultant Courtesy create deejay doesn«t don«t edition effective electronic Entercom experience Facebook FIGURE Focal Press format frequency HD Radio hire Hispanic iBiquity Internet Internet radio inthe iPhone iPod it«s Jay Williams listeners listenership LPFM medium microphone newsroom ofradio ofthe on-air onthe operations outlets Pandora person Pew Research Center playlist podcast production program director promotion Public Radio radio industry radio stations radiostations ratings recording reports responsibility revenue sales manager salespeople salesperson satellite radio says scheduling selling Shane signal smartphone social media songs sound spot station manager studio successful survey syndicated talent television That«s there«s today«s tothe voice-tracking withthe WTOP York

Bibliographic information

TitleKeith's Radio Station: Broadcast, Satellite, and Internet
AuthorsJohn Allen Hendricks, Bruce Mims
Edition9, revised
PublisherCRC Press, 2014
ISBN1136027858, 9781136027857
Length528 pages
Subjects › 

Language Arts & Disciplines / Journalism
  
Export CitationBiBTeX EndNote RefMan