Strategic Study of the Profession, Volume 1 |
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accounting achieve activities added applications approach architects architectural practice architectural profession areas aspects associated authority become benefits better brief building client commissions communication competition complex computing concern considered construction industry consultants continue contractors cost course critical defined deliver demand detail effective environment established existing expectations experience facing Figure firms function future groups housing important improve increasing increasingly individual Institute interest investment involved issues knowledge larger limited London major means objectives offer opportunities organisation particularly performance planning position present problems procurement production profession professional profitability project managers relation requirements responsibility result RIBA role scale schools sector seek skills specialist specific staff stage strategies structure successful types understanding