The Cadillac Story: The Postwar Years

Front Cover
Stanford University Press, 2004 - Transportation - 229 pages
0 Reviews
The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself which, as much as any industry, drove America s growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill.

In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac s struggle to survive in a furiously competitive and suddenly international automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.

 

What people are saying - Write a review

The Cadillac story: the postwar years

User Review  - Not Available - Book Verdict

Prolific automotive writer Bonsall gleans much of the material for this book from original sources such as annual reports, sales brochures, and other archival material from the manufacturer. The ... Read full review

Contents

194647
7
194849
29
195053 38
53
197179
103
2OO2Up
202
Notes
217
Bibliography
225
Copyright

Common terms and phrases

About the author (2004)

Thomas E. Bonsall is the author, most recently, of Disaster in Dearborn: The Story of the Edsel (Stanford, 2002) and More Than They Promised: The Studebaker Story (Stanford, 2000) Earlier books of his have won the Cugnot Award of the Society of Automotive Historians and the McKean Cup of the Antique Automobile Club of America.

Bibliographic information