The Cadillac Story: The Postwar Years
The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself which, as much as any industry, drove America s growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill.
In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac s struggle to survive in a furiously competitive and suddenly international automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.
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The Cadillac story: the postwar yearsUser Review - Not Available - Book Verdict
Prolific automotive writer Bonsall gleans much of the material for this book from original sources such as annual reports, sales brochures, and other archival material from the manufacturer. The ... Read full review