Attracting Perfect Customers: The Power of Strategic Synchronicity

Front Cover
Berrett-Koehler Publishers, 2001 - Business & Economics - 204 pages
4 Reviews
Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right tothem. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve. Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
 

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Review: Attracting Perfect Customers: The Power of Strategic Synchronicity

User Review  - Sue Cartwright - Goodreads

'If you want your customers to give their loyalty and support to you, then you must give it to them first, solve a perfect customer's problem and you have gone far toward deepening your relationship ... Read full review

Review: Attracting Perfect Customers: The Power of Strategic Synchronicity

User Review  - Tami - Goodreads

We've all heard of the 20/80 rule, that only 20% of our daily efforts are actually fruitful. If this is true, then why are we spinning our wheels? Why do we drive ourselves insane trying to please fly ... Read full review

Contents

Creating Synchronicity with Perfect Customers and Clients
1
The Six Standards of Strategic Synehronicity
11
Be on Purpose with Your Mission
17
You Have the Power to Attract Whatever You Desire
25
Like Attracts Like Whom Do You Like?
29
Choose Collaboration Not Competition
37
Your Customers and Employees Want You to Succeed
47
Create an Atmosphere of Accomplishment
57
You Are More Attractive When You Expect Breakthroughs to Look Like Breakdowns
119
You Are More Attractive When You Shift the Situation
124
You Are More Attractive When You Acknowledge Accomplishments and Declare Completions
127
You Are More Attractive When You Share Share Share Yourself
131
You Are More Attractive When You Accept That You Dont Know
134
You Are More Attractive When You Are in the Flow
138
You Are More Attractive When You Welcome Interruptions
140
You Are More Attractive When You Actively Attract Abundance
142

The Strategic Attraction Planning Process
63
What Is Your Vision of Your Most Perfect Customers?
65
What Makes Your Perfect Customers Tick?
75
What Do Your Perfect Customers Expect You to Deliver?
79
Where Do You Have Room for Improvement?
85
Multiplicity When One Plan Is Not Enough
93
Strategic Attraction in Action TwentyOne Daily Tips
101
You Are More Attractive When You Focus on the Horizon
105
You Are More Attractive When You Let Your Perfect Customers Know They Are Perfect
107
You Are More Attractive When You Understand That Customers Are Seeking You
111
You Are More Attractive When You Make Irresistible Improvements
115
You Are More Attractive When You Listen to Your Little Inner Voice
117
You Are More Attractive When You Delight in the Success of Others
145
You Are More Attractive When You Take Immediate Action
148
You Are More Attractive When You Establish Your Expertise
151
You Are More Attractive When You Clear a Space in Which to Create
154
You Are More Attractive When You Have a Field Day
157
You Are More Attractive When You Break Bread with a Competitor
159
You Are More Attractive When You Gain Clarity About Yourself
162
You Are More Attractive When You Watch for Previews of Coming Attractions
165
AskOfferThank
168
Project Your Light Further
170
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About the author (2001)

Stacey Hall is credited by industry experts as the inventor and the catalyst for the new Strategic Synchronicity marketing reality. Through this paradigm-shifting methodology, hundreds of corporate executives, entrepreneurs, and sales and training teams have been transformed into powerful magnets that quickly and easily attract the most perfect and profitable customers to their doors and Web sites. Stacey's background includes more than twenty years of designing and implementing globalmarketing plans for organizations such as FedEx, Budget Rent a Car Corporation, and the University of Houston.As Perfect-Customers, Inc.'s vice president for sales and marketing, Stacey keeps the organization attracting perfect customers and opportunities that are steering the company to success and greater levels of profitability.Jan Brogniez's background includes more than twenty years producing millions of dollars of sales revenue in corporate America. Jan's mastery of strategic planning,and her keen business acumen led to the development of Perfect-Customers, Inc.'s proprietary Strategic Design Session process. This process has successfully and effectively empowered a wide variety of corporate executives, entrepreneurs, and sales and operations teams to invent and achieve audacious goals and create organizational legacies in less time than previously has been possible. Called a "pioneer in experiential workshop facilitation," Jan designs and delivers custom-designed workshops,corporate retreats, and executive planning sessions. As Perfect-Customers, Inc.'s CEO, Jan provides the organizational structure, building the foundation that will sustain the company's unprecedented growth and global presence.

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