Attracting Perfect Customers: The Power of Strategic Synchronicity

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Berrett-Koehler Publishers, 2001 - Business & Economics - 204 pages
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Offers a more satisfying, effective, and profitable sales and marketing model. Provides tips for transforming any business into an irresistible magnet for attracting and retaining perfect customers, as well as employees, vendors, and other stakeholders. Offers simple, fun, and easy-to-follow exercises that anyone in any organization can immediately and effectively use to attract better customers, enjoy their work more, and increase profitability. Attracting Perfect Customers takes readers beyond guerrilla marketing, relationship selling, and permission marketing to a place where there is an abundance of perfect customers and clients just waiting to be served. The authors lead readers step-by-step through a paradigm shift in their approach to sales and marketing. Readers will learn to use the Strategic Attraction Planning (TM) process, which requires just five minutes of planning each day and makes businesses so highly attractive that perfect customers and clients are drawn to them, like a lighthouse in a storm.
 

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Contents

Creating Synchronicity with Perfect Customers and Clients
1
The Six Standards of Strategic Synehronicity
11
Be on Purpose with Your Mission
17
You Have the Power to Attract Whatever You Desire
25
Like Attracts Like Whom Do You Like?
29
Choose Collaboration Not Competition
37
Your Customers and Employees Want You to Succeed
47
Create an Atmosphere of Accomplishment
57
You Are More Attractive When You Expect Breakthroughs to Look Like Breakdowns
119
You Are More Attractive When You Shift the Situation
124
You Are More Attractive When You Acknowledge Accomplishments and Declare Completions
127
You Are More Attractive When You Share Share Share Yourself
131
You Are More Attractive When You Accept That You Dont Know
134
You Are More Attractive When You Are in the Flow
138
You Are More Attractive When You Welcome Interruptions
140
You Are More Attractive When You Actively Attract Abundance
142

The Strategic Attraction Planning Process
63
What Is Your Vision of Your Most Perfect Customers?
65
What Makes Your Perfect Customers Tick?
75
What Do Your Perfect Customers Expect You to Deliver?
79
Where Do You Have Room for Improvement?
85
Multiplicity When One Plan Is Not Enough
93
Strategic Attraction in Action TwentyOne Daily Tips
101
You Are More Attractive When You Focus on the Horizon
105
You Are More Attractive When You Let Your Perfect Customers Know They Are Perfect
107
You Are More Attractive When You Understand That Customers Are Seeking You
111
You Are More Attractive When You Make Irresistible Improvements
115
You Are More Attractive When You Listen to Your Little Inner Voice
117
You Are More Attractive When You Delight in the Success of Others
145
You Are More Attractive When You Take Immediate Action
148
You Are More Attractive When You Establish Your Expertise
151
You Are More Attractive When You Clear a Space in Which to Create
154
You Are More Attractive When You Have a Field Day
157
You Are More Attractive When You Break Bread with a Competitor
159
You Are More Attractive When You Gain Clarity About Yourself
162
You Are More Attractive When You Watch for Previews of Coming Attractions
165
AskOfferThank
168
Project Your Light Further
170
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About the author (2001)

Hall is a marketing executive and entepreneur who advises company owners on staying connected to the passion for their business. Hall is cofounder of Perfect Customer Inc. and lives in Houston.

Brogniez is an executive coach and business consultant. She is cofounder of Perfect Customer Inc.

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