The Myths of Innovation

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"O'Reilly Media, Inc.", Aug 13, 2010 - Business & Economics - 248 pages
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In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

  • Where ideas come from
  • The true history of history
  • Why most people don't like ideas
  • How great managers make ideas thrive
  • The importance of problem finding
  • The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start

"Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com

"Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

 

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Contents

We understand the history of innovation
17
There is a method for innovation
35
People love new ideas
53
The lone inventor
69
Good ideas are hard to find
83
Your boss knows more about innovation than you
97
The best ideas win
111
Problems and solutions
127
Creative thinking hacks
167
How to pitch an idea
175
How to stay motivated
187
Research and recommendations
193
Photo credits
205
Acknowledgments
207
A request from the author
211
About the author
213

Innovation is always good
139
Beyond hype and history
153

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About the author (2010)

Scott Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and left the company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation is his second book: he wrote the best seller, The Art of Project Management (O'Reilly 2005). He makes a living writing, teaching and speaking. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC's GEL conference, and writes about innovation, design and management at http: //www.scottberkun.com.