Business Research MethodsThis best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
Contents
Introduction | 1 |
Business Research Defined | 6 |
When Is Business Research Needed? | 12 |
Copyright | |
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A. C. Nielsen acquiescence bias advertising analysis answer asked attitude basic behavior bias brand business research Census chapter client coding concepts conducted consumers customers databases decision support system define determine discuss distribution employees error ethical evaluate example Exhibit experiment experimental exploratory research Febreze focus group hypothesis identify independent variable Index individual industry internal Internet Internet surveys interviewer investigation managers mean measure method nonprobability sampling null hypothesis observation organization percent population problem definition questionnaire questions random record research design RESEARCH INSIGHT research objectives research process research project respondents response bias sample sampling error scale secondary data selected situation sources specific standard Standard & Poor's statistical subjects survey research techniques telephone theory tion total quality management United