Mass Communication, Volume 1
Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged.
What people are saying - Write a review
We haven't found any reviews in the usual places.
The Moral Hierarchy of Television Programmes
The ThirdPerson Effect in Communication
The British Canadian and U S Pornography Commissions
11 other sections not shown
activity advertising agenda-setting American attitude audience research audience studies behavior Beverly Hills broadcast characters cognitive Communication Research concept Coronation Street correlations coverage critical cultural studies Dallas discussed Elihu Katz episodic episodic memory evaluation example exposure fear of isolation feminist frame gender Gerbner Gratifications Research groups hierarchy indicate individuals interaction interpretation interview involved issues Katz Kibbutz major Mass Communication mass media meaning measure media discourse messages moral Noelle-Neumann nuclear energy nuclear power package patterns percent political pornography presented program choice Psychology Public Opinion Quarterly question recall reception analysis reference referential reported representation respondents role Sage sample semantic semantic network serials sexual situation comedies soap operas social science sources specific spiral of silence story structure suggests survey Table television viewing theory threat of isolation traditional understanding variables voters watch Williams Committee